If you’re a baby boomer, you probably remember sitting in the sun with your album jackets covered in tin foil to attract more sun for a quicker tan! It was the time of the “Californian Dreaming” look and Malibu Barbie. Everyone longed for that deep, rich tan.
As we’ve aged we’ve realized the error in our ways as we see
the wrinkles and age spots looking back at us from the mirror! How did that happen? Well, it happened pretty easily, we didn’t
protect ourselves from the sun’s harmful rays!
The sun gives off ultra-violet light that damages the skin and causes 80% of of your skin’s aging appearance. As we all know, the sun can cause more than just wrinkles and age spots, it can cause cancer. Sun exposure causes a variety of conditions such as:
- Uneven pigmentation. As the skin is exposed to the sun, it begins to protect itself by producing melanin, a pigment in the skin. Increased melanin makes the skin darker which is why we all looked so “awesome” back in the day wearing our white halter tops! What happens over time is that the “overall” tan fades but we’re left with skin that has been damaged by the sun in the way of dark areas which creates that unevenness in skin tone.
- Solar lentigines. These are flat spots that appear on the parts of the body that receives the most sun exposure such as the hands, face and arms. We lovingly refer to them as “age spots.”
- Solar elastosis. If you think of your skin as a mattress and box spring, the mattress is supported by the box spring. If the box spring is damaged and loses its strength, the mattress on top will sag. This is what happens with the skin. As the deeper tissues containing collagen and elastin break down, the layers on top sag and develop wrinkles
- Lentigo maligna. This is most serious of all skin conditions in that this is a type of growth that develops in areas of the body that have been exposed to the sun over long periods of time. These spots, which appear on the outer layers of the skin, can develop into a melanoma, which is a cancer that begins at the top layer of the skin and work it’s way down into the deeper layers.
So how do we protect ourselves? In addition to taking precautions by using sunscreen with a high SPF, you can also wear clothing with UV protection. Many brands offer this for their customers who spend a lot of time outdoors! Three top brands Island Pursuit carries with UPF50 protection include IBKUL, Coolibar and Saint-James.
IBKUL is a Florida-based company that launched in 2015 with women’s tops, dresses and skorts with UPF50 sun protection and their patented IceFil technology that keeps the body up to five degrees cooler on hot humid days. What is UPF50? It is the highest rating fabric can have and it means that only 1/50 th or 98% of the sun’s ultraviolet rays will penetrate the fabric and reach your skin. This past year, IBKUL has produced a men’s line as well. Their clothing is perfect for whatever your island pursuit may be, golfing, tennis, kayaking, walking or just lunching at an outdoor café! Shop the IBKUL Collection
You don't have to live in Florida to be concerned about the effects of Skin Cancer. Coolibar, a Minnesota based company, has been making sun protective clothing since 2001! Their mission is “Health, Happiness, and Life in the Sun.” Their motto is to “serve and protect” your skin. In fact, Coolibar is the first clothing company to receive the Skin Cancer Foundation's Seal of Recommendation!
Here from John Barrow, President of Coolibar.
Saint-James, the creator of the original Breton stripe which has become synonymous with the nautical look, offers two product lines with UPF50 protection, the Propriano II dress and the Garde Cote II top. These items are made of an anti-UV microfiber that offers twice the protection as cotton. Both the dress and the top are available in a variety of Breton striped color combinations.
Regardless of what your "island pursuit" may be, stay safe in the sun with UPF50 protective clothing! With IBKUL, Coolibar, and Saint James, you can be safer and stylish. So go on now and get outside!!!