Casual Authentic Sportswear Since 1983
Every great brand begins with an idea.
Island Pursuit began with two words that describe a way of living.
Island represents the places that restore us.
Pursuit reflects the curiosity and optimism that lead us there.
That philosophy took root on Martha’s Vineyard Island, where Island Pursuit opened its first store in 1983.
From the beginning, our mission has been simple:
To offer Casual Authentic Sportswear inspired by life on the water, along the coast, and wherever adventure calls—designed with the functionality to meet life’s unexpected challenges.
Our sailboat logo, inspired by the Rhodes 19 sailing New England waters, became a symbol of freedom, craftsmanship, and the joy of following the wind toward new horizons.
What began as a single island store has grown into a collection of coastal destinations, welcoming all who feel at home.
Through every adventure, one belief has remained constant:
Authenticity matters.
To us, authentic sportswear isn’t about style alone.
It’s shaped by real experiences—early mornings on the dock, days under sail, walks along the shoreline, and time spent with family and friends—always built to perform when it matters most.
The best clothing becomes part of those moments: comfortable, dependable, timeless, and purposeful. Pieces you return to year after year because they feel as natural as the life you live.
That’s what Casual Authentic Sportswear has meant to Island Pursuit since 1983.
Today, we begin a new adventure, guided by the same spirit that started it all on Martha’s Vineyard more than four decades ago.
The faces may change. New memories will be made. New adventures will unfold.
But our purpose remains:
To celebrate life well lived, the places that inspire us, and the pursuit of moments that last.
Because Island Pursuit has never been about one island.
It’s about the pursuit.