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Ever wondered why chinos and loafers make you feel like you've just stepped out of an Ivy League university?Welcome to the world of preppy fashion.This style, rooted in Northeastern America's elite education institutions, has evolved and maintained its relevance even today. From classic cable-knit sweaters to chic polo shirts - it's all about effortless elegance.In this article, we'll discuss the origins of preppy fashion, as well as trace its evolution all the way up to our 2023 collections. Or …

Cashmere ponchos are luxurious and versatile wardrobe pieces that can elevate any outfit. Cashmere, a luxurious fabric known for its softness and warmth, makes the perfect material for ponchos. This unique fabric comes from the undercoat of Kashmir goats. Because these fibers are finer than sheep's wool, they result in an exceptionally warm yet lightweight product.The process to get pure cashmere isn't simple. It involves combing out the fine hairs by hand during the molting season. This labor-i …

Krazy Larry's pull-on pants and skirts are renowned for their comfort, versatility, and impeccable style. The brand is dedicated to creating clothing that allows individuals to embrace their individuality while feeling at ease. With stretchy fabrics and an effortless pull-on design, these pieces are perfect for anyone seeking comfort without sacrificing style.The popularity of pull-on pants has soared due to their unique blend of comfort and style. Whether you're heading out or staying in, they …

What is your island pursuit?Having decided he wanted to live on an island, Michael Valentino first opened Island Pursuit on Martha’s Vineyard in 1983. Ever since Michael was a child vacationing on the Jersey Shore, and in Florida, with his parents and brothers, Michael has been enamored with all things ocean related. Throughout his life he's enjoyed sailing, wind surfing, motor boating, fishing, stand up paddle boarding, kayaking, and for the past ten years, kiteboarding! Here is our fea …

Chatham Ivy, Wicked Preppy!What does “wicked preppy” mean? Anyone from the Boston area knows that “wicked” means something different here. Its origins date back to the Puritans who came to New England in the 1600’s from England to escape the Church. The Puritans believed in demons and the word “wicked” was used to describe people thought to be demonic. “Wicked” originates from the Old English word “wicca” meaning witch. It was used as an adjective to describe these people which escalated …

What do we mean by “authentic” in Casual, Authentic Sportswear?  Island Pursuit’s tagline is “Casual, authentic sportswear” but what exactly does that mean? Everyone understands what is meant by “casual” and “sportwear” but what do we mean when we use the word “authentic”?In the apparel industry, there are a lot of brands that carry very similar looking items. Once a trend becomes popular, lots of brands will produce the look to stay current and sell more product. But every p …