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What do we mean by “authentic” in Casual, Authentic Sportswear?  Island Pursuit’s tagline is “Casual, authentic sportswear” but what exactly does that mean? Everyone understands what is meant by “casual” and “sportwear” but what do we mean when we use the word “authentic”?In the apparel industry, there are a lot of brands that carry very similar looking items. Once a trend becomes popular, lots of brands will produce the look to stay current and sell more product. But every p …