Blog

Chatham Ivy, Wicked Preppy!What does “wicked preppy” mean? Anyone from the Boston area knows that “wicked” means something different here. Its origins date back to the Puritans who came to New England in the 1600’s from England to escape the Church. The Puritans believed in demons and the word “wicked” was used to describe people thought to be demonic. “Wicked” originates from the Old English word “wicca” meaning witch. It was used as an adjective to describe these people which escalated …

What do we mean by “authentic” in Casual, Authentic Sportswear?  Island Pursuit’s tagline is “Casual, authentic sportswear” but what exactly does that mean? Everyone understands what is meant by “casual” and “sportwear” but what do we mean when we use the word “authentic”?In the apparel industry, there are a lot of brands that carry very similar looking items. Once a trend becomes popular, lots of brands will produce the look to stay current and sell more product. But every p …