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At Island Pursuit, we’re always looking for pieces that blend effortless coastal style with everyday functionality — and our newest sun-protective arrivals do exactly that. Designed for warm-weather living, travel days, beach walks, outdoor lunches, and everything in between, these new styles combine lightweight comfort with built-in UPF 50+ protection to help keep you cool, comfortable, and covered all season long. Elevated Everyday Sun Protection Sun-protective clothing has come a …

Chatham Ivy, Wicked Preppy!What does “wicked preppy” mean? Anyone from the Boston area knows that “wicked” means something different here. Its origins date back to the Puritans who came to New England in the 1600’s from England to escape the Church. The Puritans believed in demons and the word “wicked” was used to describe people thought to be demonic. “Wicked” originates from the Old English word “wicca” meaning witch. It was used as an adjective to describe these people which escalated …

What do we mean by “authentic” in Casual, Authentic Sportswear?  Island Pursuit’s tagline is “Casual, authentic sportswear” but what exactly does that mean? Everyone understands what is meant by “casual” and “sportwear” but what do we mean when we use the word “authentic”?In the apparel industry, there are a lot of brands that carry very similar looking items. Once a trend becomes popular, lots of brands will produce the look to stay current and sell more product. But every p …